The exclusive deal, in the year of the World Cup, with  runs through to 2014 and means that Fiat will become an official supplier to both England and to Wembley Stadium, the home of the National team.

Fiat Group will also have promotional marketing rights at Wembley Stadium for England home internationals and will make available to The FA a series of cars, including the Fiat Bravo.

Andrew Humberstone, managing director Fiat Group Automobiles UK said: "Our objective has been to increase brand awareness of our cars and clearly, with such as huge following of football in this country, the agreement will do that.”